Mad Men: Season 1, Episode 1

Smoke Gets in Your Eyes (19 Jul. 2007)

TV Episode  |  TV-14  |   |  Drama
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Ratings: 8.2/10 from 1,951 users  
Reviews: 7 user | 12 critic

New York City, 1960s. In the ego-driven Golden Age of advertising, everyone is selling something and nothing is what it seems.



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Episode cast overview, first billed only:


In 1960 New York City - the high-powered and glamorous "Golden Age" of advertising - Don Draper, the biggest ad man in the business, struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. Written by Official Site

Plot Summary | Plot Synopsis




TV-14 | See all certifications »

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Release Date:

19 July 2007 (USA)  »

Filming Locations:


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Technical Specs


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Aspect Ratio:

1.78 : 1
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Did You Know?


At the time the pilot was shot, the part of Trudy hadn't been cast. When Campbell speaks to her on the phone, the photo on his desk is actually of series creator Matthew Weiner's mother. See more »


In March, 1960 Don Draper says "It's not like there's a magic machine that makes identical copies of things." The Xerox copier was introduced in 1959. See more »


Don Draper: I'm not going to let a woman talk to me like that!
See more »


References The Man in the Gray Flannel Suit (1956) See more »


A Beautiful Mine
Composed by Rjd2
Performed by Rjd2
[theme music performed over opening titles]
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User Reviews

Interesting topics, impressive authenticity, convincing acting but conventional characters and predictable story
9 May 2010 | by (France) – See all my reviews

After what I read about the show my expectations were quite high. In fact I was driven to Mad Men because of its creativity topic, praised historical authenticity and visual style, and convincing cast. The awards it won are definitely deserved but I didn't find what I was looking for. First it didn't blow me away and only reminded me of all these productions trying to reproduce what America was back in the 60s. There's nothing wrong with history, the contrary, but I didn't learn anything new about that period. Worst I couldn't relate to the characters and even if their superficial masks hide complex personalities none really intrigued me. The actor playing the protagonist is perfect in its role and its story could be captivating to follow but if you need something more than entertaining then it can only be disappointing. In fact I even found the story boring at times. More most behaviors are predictable and the worst is that it didn't inspire me at all. The new secretary who don't know the city and will be an easy prey for the men playing in the upper league. The powerful mistress, the loving wife, the sharks trying to seduce their boss to better make him fall… If you dig these profiles then you should be in your element but I wasn't. However the visuals are definitely impressive but sadly the pilot contents doesn't match their quality. I wished the story had focused more on the company's work than predictable conflicts and troubling relationships. Don't get me wrong Mad Men is a good show and definitely has potential, specially considering it has reached its third season, but it's just not what I was hoping for. Still covering controversial topics like smoking, health issues and creativity crisis are interesting so if I got my hand on the first season DVD maybe I would watch a few more episodes.

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