Mad Men: Season 1, Episode 1

Smoke Gets in Your Eyes (19 Jul. 2007)

TV Episode  |  TV-14  |   |  Drama
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Reviews: 7 user | 12 critic

New York City, 1960s. In the ego-driven Golden Age of advertising, everyone is selling something and nothing is what it seems.



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Episode cast overview, first billed only:


In 1960 New York City - the high-powered and glamorous "Golden Age" of advertising - Don Draper, the biggest ad man in the business, struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. Written by Official Site

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Release Date:

19 July 2007 (USA)  »

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Aspect Ratio:

1.78 : 1
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Did You Know?


This episode was included on the 2008 Emmy Awards 'For Your Consideration' DVD. The episode ended up being nominated for "Outstanding Cinematography For A One Hour Series", "Outstanding Costumes For A Series", "Outstanding Directing For A Drama Series", "Outstanding Writing For A Drama Series" and "Outstanding Art Direction For A Single-camera Series". It later won 3 Emmy Awards for Outstanding Art Direction for a Single-Camera Series, Outstanding Cinematography for a One-Hour Series and Outstanding Writing for a Drama Series. See more »


Lucky Strike's "It's toasted" slogan came to use in 1917. See more »


Don Draper: If Greta's research was any good I would have used it.
Pete Campbell: What are you talking about?
Don Draper: I'm saying I had a report just like that. And it's not like there's some magic machine that makes identical copies of things.
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References Make Room for Daddy (1953) See more »


The Twenty-Third Floor
Performed by David Carbonara
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User Reviews

That weird, orchestral music toward the end
22 October 2013 | by (Westminster, CA, U.S.A.) – See all my reviews

I have watched this series from start (this episode) till the end of season 5. I'm waiting with bated breath to watch season 6. But starting the series again for like the third time, and just having seen this first episode again, I'm going to claim said episode as my favorite, at least so far. Being the episode that introduced SO many important characters to the show, this just crackled. Loved everyone, even Peter Campbell. But, right around 45 minites in, with the episode timing in at 47 minites +, there's this orchestral music that starts to play, that is not only beautiful, but seems to go on and on in violin, "swirls" if you will. Those sounds totally got me, if the episode I just witnessed wasn't enough already. So far, my favorite episode!

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