I'm not really a great one for rom-coms, this was a definite wife-pick and I went in with limited expectations. However, it didn't take long for a fairly rapid re-appraisal. The basic premise - a series of takes on why some relationships don't work out from the perspective of a slightly geeky bloke (apparently, this is grossly unfair as my wife informs me that he's pretty hot stuff) is not desperately original, but the manner of its execution is both well above the average and decidedly original.
The film is crammed with witty and ingenious ideas the Barbie doll vignette to summarise the 'girl on a plane' back-story is inspired, as is the Theme Park concept of a different ride for each girlfriend. Nice. The cameos are perfectly-pitched, in particular Michael Sheen and Johnny Ball, and the effervescent Vitamin C tablet fake ending was equally well-judged. The pace is fast and there's little, if any, slack in the tight script indeed, if I had a minor grumble, it would be that I felt the film would have benefited from a little more time spent on character development of girlfriends 1-4.
Effective as a comedy on a number of levels, it even managed to slot in some painful relationship truisms the 'cereal box' effect at the start of a relationship, yet another clever idea that had the audience chuckling in knowing appreciation.
It left me wanting more, and I hope that commercial success beckons, because this film thoroughly merits it. 7/10 (which is admittedly a bit mean, and more down to me not really liking the genre).