While on the train to work one morning, Don is approached by a man named Larry Kryszinski who recognizes him as someone named Dick Whitman. As Dick Whitman, Don, in turn, seems to recognize this man. The talk in the office is Volkswagen's mockingly self-degrading ads, which work in only that people in general, including those in the office, are talking about them. Other talk in the office occurs between Pete, just back from his Niagara Falls honeymoon, and Peggy, the two who clarify what their one sexual encounter means, especially now that Pete's married. After a disastrous first meeting, the account team meets with Rachel Menken a second time with a campaign outline of what they believe is more in line with what she is looking for. That meeting results in a site visit to Menken's by Don, who does more than just inspect the store's operation. At Sally's birthday party, the focus of attention steers to party attendee and neighborhood newcomer, divorcée Helen Bishop. The events at the party in combination with his meeting with Rachel makes Don's mind wander, he who does something unexpected to those around him.
—Huggo