Alan Alda in Scientific American Frontiers: Season 15, Episode 7

Hidden Motives (2 Mar. 2005)
"Scientific American Frontiers" Hidden Motives (original title)

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If you think you know why you do things, you're probably wrong. Explore how our unconscious determines our behavior - including why we buy things that are "cool."

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If you think you know why you do things, you're probably wrong. Explore how our unconscious determines our behavior - including why we buy things that are "cool."

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2 March 2005 (USA)  »

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