The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come up with a theme but know so little about the country that they're stumped. So Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should get her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asked to write copy. Written by
Did You Know?
At one point, Don Draper suggests Israel would be better off if they 'stopped blowing up hotels'. The hotel to which he is referring is the King David Hotel in Jerusalem, which was bombed by Israeli freedom fighters in 1946 killing dozens of people. At the time the hotel housed the British administrative headquarters in Palestine. See more
Earlier in the episode, the year is mentioned to be 1960. Later in the episode, Joan Halloway uses the phrase "The medium is the message." This phrase was coined by Marshall McLuhan in Understanding Media: The Extensions of Man, published in 1964. See more
[reciting her poetry
"Last night, I dreamed of making love to Fidel Castro, in a king sized bed at the Waldorf Astoria. 'Viva la revolución', he roared as he vanquished my dress. Outside the window, Nikita Khrushchev watched us, plucking a chicken."
A Beautiful Mine
Written by Rjd2
Performed by Rjd2
Series theme music played during the opening credits See more