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1 item from 2007

Selling 'Irony' with a little nostalgia

28 December 2007 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

MOSCOW -- The potent one-two punch of nostalgia and a strong holiday-oriented marketing campaign are driving ticket sales for the biggest film of Russia's New Year's movie season, The Irony of Fate 2.

The $5 million production is a sequel to the beloved 1975 Soviet telefilm "The Irony of Fate, or Enjoy Your Bath!"

The day before its Dec. 20 premiere, Irony of Fate 2 sold a record 144,000 advance tickets for just under $1 million. The film, distributed by 20th Century Fox CIS, was released on a record number of 1,050 prints, with 850 in Russia, 115 in Ukraine and the rest in other CIS countries.

Directed by Timur Bekmambetov, helmer of the hit fantasy-action Night Watch films, the sequel reunites him with that series' star, Konstantin Khabensky, who plays the son of one of the original characters.

The new film's events take place 30 years later and detail the lives of the children of the protagonists of the original film, who experience ironic encounters similar to their parents. »

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