NEW YORK -- At its 2008 upfront presentation Thursday, Nickelodeon announced its first original primetime family movie, called Gym Teacher
, starring Law & Order: SVU's Christopher Meloni
, as well as the development of a music-based sitcom about a boy band called One 4 All
, produced in partnership with Sony/BMG Music Entertainment.
"Right now I feel that Nickelodeon has unbelievable momentum both as a business and as a brand," Nickelodeon & MTV
N Kids and Family Group president Cyma Zarghami
told the advertisers at the Hammerstein Ballroom in Manhattan. "As a first generation of Nickelodeon families connect with Nick, we are on the eve of some really exciting initiatives, initiatives that I think are about being creatively inspiring and transformational to our business. All of them are built on great talent and great relationships and all of them will live on every platform, even those we haven't invented yet."
Among the talent Nickelodeon brought in to sell its shows to advertisers for the 2008-09 season were Meloni, tween stars Miranda Cosgrove
and Jennette McCurdy
of Nick New
's series iCarly
and Amy Poehler
, who pitched her new animated sitcom The Mighty B!
-- described as a girl-power show about the "world's most dedicated Honeybee scout." The show premieres April 26.
" 'The Mighty B! celebrates Bessie (the show's main character, voiced by Poehler) as one girl taking on the world," said the Saturday Night Live
star. " 'Mighty B!' is truly a dream come true, so come advertisers, won't you share this delicious dreamsicle with me?"
Also appearing at the upfronts was Quddus Philippe of MTV's TRL
, who is hosting Nick New
's tweens series Dance on Sunset
, who attempted to get the advertising and marketing execs in the audience to learn a new dance step.