Carly and Sam compete with Freddie and Spencer to see which team can increase the number of hits on Carly's website, using the most elaborate techniques available to each team. The losers have to touch the wart of the Bushwell Apartment doorman, Lewbert - a man that Carly & Sam are convinced is the meanest man alive. Judging from their hidden camera in the lobby of Carly's apartment building, it's easy to understand why they hate him.
After enduring Ms. Briggs' lesson on traditional Scottish folk dancing, Carly and Sam call for their viewers to send videos of their own dance routines. Soon enough, the site is filled with so many video files for them to review that it starts to go to their heads.
Jake Krandle, one of the cutest boys at Ridgeway Middle School breaks up with his girlfriend, and all the girls at school want a piece of him. Carly thinks she'll get just that when she invites him on her web-show to perform some songs he wrote. But during a rehearsal, Jake is found to be a horrible singer, and Carly has to struggle to convince an already jealous Freddie to digitally enhance his voice.
A tip from a potential fan prompts Carly to seek a review of her Web site by another site called Nevelocity.com, one of the major tastemakers for tweens on the Internet. Its Web master turns out to be Nevel Papperman, a creepy and slightly effeminate 11-year-old boy who seeks the same thing from Carly that Freddie has been trying to get since he met her. When she spurns his advances, he trashes the show. The only thing that can save it is for Carly, Freddie, and Sam to persuade him to write an honest review.
Carly, Sam, and Freddie shoot their Halloween web cast from an apartment that is rumored to be haunted. When creepy things start happening, the friends worry that the ghost rumors just might be true. Meanwhile, Spencer forgets to buy Halloween candy, and he ends up giving children odd and random objects, which leads them to the point of rolling him down the ocean with him inside a giant pumpkin that he carved. During the show, Sam shows viewers how to pull Halloween pranks using masks.
Nevel Papperman(see "iNevel," Episode #1.6) is back, and instead of trashing iCarly in his articles, he has directly sabotaged the website itself. Meanwhile Spencer persuades the Plain White T's to perform on Carly's show as a favor for preventing lead singer Tom Higgenson from being hit by a falling sign at the mall. But how do they expect the band to perform on a show nobody can see?