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Kounelias off to market at New Line

16 November 2007 | The Hollywood Reporter | See recent The Hollywood Reporter news »

New Line has promoted Christina Kounelias to executive vp marketing, giving the publicity executive an increased role in the studio's marketing efforts.

Kounelias will work closely with recently hired president of domestic marketing Chris Carlisle to oversee a brand-new marketing department infrastructure as well as continue to oversee the studio's publicity, corporate communications and awards campaigns.

The move comes on the heels of Hairspray's summer success, Carlisle's August hiring and as New Line readies the epic fantasy adventure The Golden Compass for a Dec. 7 release. The company also has an ambitious slate that includes Sex and the City: The Movie as well as the fantasy adventures Inkheart and Journey 3-D.

"In her new role, Christina's responsibilities will expand to include strategic marketing, day-to-day management of special task forces designed to take advantage of long-range marketing opportunities and to act as my proxy when necessary," Carlisle said.

Kounelias is a 12-year veteran of New Line, having served as head of publicity from 1991-97 and then returning in 2001 as executive vp publicity and corporate communications. »

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1 item from 2007


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