Okay, so Pierce gets the nomination, but still, nationally, he's not very well-known. So he's got to get out the word, and how do you get out the word? The same way you do now: you got to use the media. But what is media back then in 1852? There's no radio, there's no TV, there's no webcast, there's no podcast, there's no OutKast. No, what you have is books. Books are everything. So he puts out a book, but the question is: okay, it's one thing to put out a book, it's another thing to get people...