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Another blow to broadcast model

5 May 2009 5:00 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Los Angeles -- Exactly six months ago, NBC Universal president Jeff Zucker stood in front of an audience of investors at the Ubs Global Media and Communications Conference and posed two questions.

"Can we continue to broadcast 22 hours in primetime? Three of our competitors don't," he said, referring to Fox, CW and MyNetwork TV. "Can we continue to broadcast seven days a week? One of our competitors doesn't." (CW and MyNet program six nights a week.)

Shortly after Zucker's speech, NBC announced that starting next fall, it will de facto program 17 hours a week by stripping a Jay Leno-hosted talk show at 10 p.m.

In February, MyNet announced that it was leaving the league of broadcast networks to become a "hybrid national program distribution service," switching to syndicated content and giving a second night, Saturday, back to the affiliates, in addition to Sunday.

And late Monday, CW too confirmed »

- By Nellie Andreeva

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