Own the rights?
This show means well, apparently trying to get kids to read, but the only books ever read on the show are written especially for it, and precisely on-topic for whatever the kids are doing at the time. Thus it focuses far more on behavior modification than reading. The characters are the usual freakish big-headed anthropomorphic animals, including a duck with hair and a cow in overalls who vibrates whenever it's time to read the magically topic-specific book. I guess it does the trick, but there have been a couple hundred like it that do the same thing as well or better, Sesame Street for instance. The way this show is made, the books are more a catalyst than a focus, and that duck is just too creepy.
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