Shrek the Halls
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Shrek the Halls (2007) (TV) More at IMDbPro »


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'Potter' delay ups 'Madagascar' clout

9 September 2008 3:00 PM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Wall Street analysts should push their estimates for "Madagascar: Escape 2 Africa" about 10% higher now that it won't have to compete with the latest Harry Potter film, DreamWorks Animation CFO Lew Coleman said.

"We think it's a big deal," he said Tuesday at the Merrill Lynch Media Fall Preview conference.

Warner Bros. said last month that "Harry Potter and the Half-Blood Prince" would move from Nov. 21 to July 17, 2009, a shift that left the second "Madagascar" movie, due Nov. 7, with a whole lot less competition with which to contend.

Coleman also said that DWA doesn't intend to enter the straight-to-dvd market anytime soon because, at $1 million a minute, it's too expensive to create such content.

He said TV special "Shrek the Halls," even though it will repeat on ABC this Christmas season, will also be a DVD release. Asked if Dwa predicts good sales, he said: "It's anybody's guess."

Coleman said that "Shrek the Musical, »

- By Paul Bond

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