It's a relatively new word in the vocabulary of America, the idea that we are raising a generation of kids who are spoiled, materialistic, and bored; kids who define success and themselves ... See full summary »

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It's a relatively new word in the vocabulary of America, the idea that we are raising a generation of kids who are spoiled, materialistic, and bored; kids who define success and themselves by possessions, especially brand-names; kids especially susceptible to advertising; kids who are often in debt by the time they leave college. According to one survey, 93 percent of teenage girls say shopping is their favorite pastime. "Rich kids, middle class kids, very poor kids ALL get conditioned to feel like they gotta have this stuff in order to be somebody," says John De Graaf, author of the book "Affluenza." Shopping fever is one symptom, but there is a cure. Watch, "Affluenza." Written by CWK Network

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2006 (USA)  »

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