Acting under the cover of a Hollywood producer scouting a location for a science fiction film, a CIA agent launches a dangerous operation to rescue six Americans in Tehran during the U.S. hostage crisis in Iran in 1980.
A young Jewish American man endeavors to find the woman who saved his grandfather during World War II in a Ukrainian village, that was ultimately razed by the Nazis, with the help of an eccentric local.
Yesterday, I saw this movie in a sneak preview of a German cinema. In Germany this film is called 39,90 like the title of a book from Frédéric Beigbeder that is also an impeachment against the advertising industry. 99 francs is a funny, cruel and "sloping style" satire. It provides an funny and terrifying real insight into the world of advertisement. Coevally, this film is something like a personality profile of a man that is a victim the world he created. A unreal, pseudo-world, in which you can get everything for money.Nothing in 99 francs is subtle, like advertising isn't subtle. Advertising is mostly one: No, not annoying. It's repetition. The repetition of itself and - in content - of references in movies, literature and art. And so it's logical that this movies refers to all different culture historical things to charge consumerism. So there are allusions to "A Space Odyssey" or "Fight Club". I think you have to see this movie to make up your own mind because it's really hard to describe this visually stunning movie because feels like a roller coaster with lots of loops.
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