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Helvetica (2007) More at IMDbPro »

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Gary Hustwit Launches New Virtual Reality Content Studio with Top Filmmakers

7 April 2016 4:52 PM, PDT | Filmmaker Magazine - Blog | See recent Filmmaker Magazine news »

There’s so much buzz about Virtual Reality technology, but to really catch on with a broad audience Vr needs compelling original content to drive the new medium. “It’s kind of a chicken and egg thing,” filmmaker Gary Hustwit (Helvetica) told Filmmaker. “You’ve got to have enough players out there and headsets out there for people to be able to watch Vr and for people to understand what it is. At the same time, you’ve got to have content that gets them to try it and also hooks them.” With the launch of Scenic, a new Virtual Reality content studio focusing on […] »

- Paula Bernstein

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