Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Everywhere you look you see typefaces. But there's one you probably see more than any other one, and that's Helvetica. You know, there it is, and it seems to come from no where. You know, it seems like air? It seems like gravity?
And it's hard to evaluate it. It's like being asked what you think about off-white paint. It's just... it's just there. And it's hard to ...
Written and Performed by Chicago Underground Quartet
Courtesy of Thrill Jockey Records See more