A documentary about typography, graphic design, and global visual culture.

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Cast

Cast overview, first billed only:
Manfred Schulz ...
Himself
Massimo Vignelli ...
Himself
Rick Poynor ...
Himself
Wim Crouwel ...
Himself
Matthew Carter ...
Himself
Alfred Hoffmann ...
Himself
Mike Parker ...
Himself
Otmar Hoefer ...
Himself
Bruno Steinert ...
Himself
Hermann Zapf ...
Himself
Michael Bierut ...
Himself
Leslie Savan ...
Herself
Tobias Frere-Jones ...
Himself
Jonathan Hoefler ...
Himself
Erik Spiekermann ...
Himself
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Storyline

A documentary about typography, graphic design, and global visual culture.

Plot Summary | Plot Synopsis

Genres:

Documentary

Parents Guide:

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Details

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Release Date:

12 September 2007 (USA)  »

Also Known As:

Гельветика  »

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,  »
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Technical Specs

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Aspect Ratio:

1.85 : 1
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Did You Know?

Quotes

[first lines]
Rick Poynor: Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Michael Bierut: Everywhere you look you see typefaces. But there's one you probably see more than any other one, and that's Helvetica. You know, there it is, and it seems to come from no where. You know, it seems like air? It seems like gravity?
Jonathan Hoefler: And it's hard to evaluate it. It's like being asked what you think about off-white paint. It's just... it's just there. And it's hard to ...
[...]
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Connections

Followed by Objectified (2009) See more »

Soundtracks

Central Nervous Piston
Written and Performed by El Ten Eleven
Vopar Music/Go Champale Music
Courtesy of Bar/None Records
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Frequently Asked Questions

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User Reviews

 
"Helvetica" a Typography Tour de Force
12 May 2007 | by (United States) – See all my reviews

I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. I found it utterly engaging. It wasn't just a film about a font. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of über creative professionals.

I feel that this film has a broad appeal beyond typography aficionados, which is admittedly a small tribe. The passion behind the ideals expressed by the graphic designers is undeniable and infectious.

The film was beautifully put together. The effect of showing the ubiquitous use of this font in cities around the world, with people walking by, buses, taxis, and cars whizzing past, etc. all set to a totally perfect music was wonderful. These vignettes provided transitions between interviews with world renowned designers.

You might have trouble finding a screening of this film but if you see it coming to a theater or film festival near you don't miss it!!


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