It's not an American show, it's Canadian. I believe it is based in Toronto.
My wife watches it and I'll admit they do seek out individuals in dire need of self-esteem improvement. The few episodes I've seen have been cases where the person was very pleased with the end product of themselves. They seemed to be very happy with the suggestions.
It is also done on a shoestring budget compared to its contemporaries. I am not a fan of the experts they bring in.
This last line is just to fulfill the 10-line minimum for IMDb. Dumb requirement.
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