The professional and personal lives of those who work in advertising on Madison Avenue - self-coined "mad men" - in the 1960s are presented. The stories focus on those at one of the avenue's smaller firms, Sterling Cooper, and its various incarnations over the decade. At the heart of these stories is Donald Draper, the creative genius of the company. That professional creative brilliance belies the fact of a troubled childhood, one that he would rather forget and not let anyone know about except for a select few, but one that shaped who he is as an adult and as an ad man in the need not only to sell products but sell himself to the outside world. His outward confidence also masks many insecurities as evidenced through his many vices, such as excessive smoking, drinking and womanizing - the latter despite being a family man - and how he deals with the aftermath of some of the negative aspects of his life. Written by
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Did You Know?
When Don Draper appeared wearing sunglasses in season 3, the frames became one of the most sought-after items of the holiday season, sparking an intense debate as to whether they were made by Randolph Engineering or American Optical, as both companies manufactured a nearly identical frame. Many mens' fashion magazines, such as GQ, cited Randolph Engineering as the manufacturer, due to the company's positive reputation in the fashion industry, and criticized viewers who purchased American Optical frames (which are relatively inexpensive and manufactured for the US Military) as "cheapskates." However, Randolph Engineering did not begin manufacturing their square aviator until the 1970s; given the show's period authenticity and Matthew Weiner's devotion to historical accuracy, this means that Don's frames are, in fact, the American Optical Aviator, which was in manufacture during the 1960s. See more
Mad Men is set in the early 1960s; however, in several episodes, telephones are shown with RJ-type modular connectors, which were not introduced until the mid-1970s. See more
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A Beautiful Mine
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