The professional and personal lives of those who work in advertising on Madison Avenue - self-coined "mad men" - in the 1960s are presented. The stories focus on those at one of the avenue's smaller firms, Sterling Cooper, and its various incarnations over the decade. At the heart of these stories is Donald Draper, the creative genius of the company. That professional creative brilliance belies the fact of a troubled childhood, one that he would rather forget and not let anyone know about except for a select few, but one that shaped who he is as an adult and as an ad man in the need not only to sell products but sell himself to the outside world. His outward confidence also masks many insecurities as evidenced through his many vices, such as excessive smoking, drinking and womanizing - the latter despite being a family man - and how he deals with the aftermath of some of the negative aspects of his life. Written by
Where The Truth Lies ...
Did You Know?
As of the start of the fifth season, the role of Robert "Bobby" Draper has been played by four different child actors. Bobby was originally played by Maxwell Huckabee
; Huckabee was replaced with Aaron Hart
toward the end of the first season; Hart was replaced with Jared Gilmore
by the start of the third season; and Gilmore was replaced with Mason Vale Cotton
starting with season five. It is particularly notable that Hart was replaced since he is the youngest actor ever to win a SAG Award (which he won for playing Bobby Draper). See more
Mad Men is set in the early 1960s; however, in several episodes, telephones are shown with RJ-type modular connectors, which were not introduced until the mid-1970s. See more
A Beautiful Mine
Composed by Rjd2
Performed by Rjd2
[theme music performed over opening titles] See more