Good movies tend to have solid taglines. Bad movies almost always have questionable taglines. Coincidence?
Taglines may not be the most important component of a film’s advertising, but having a good one can be beneficial. A good tagline should be something that is memorable, catchy, informative of the films’ plot or tone, and unique. Consider the tagline from Alien, “In space no one will hear you scream,” or Jurassic Park
, “An adventure 65 million years in the making.” At other times, movie taglines have been famous quotes from the film. Examples are “One ring to rule them all,” from Peter Jackson
’s Lord of the Rings films, or “All work and no play make Jack a dull boy,” from The Shining. Simply put, having a solid movie tagline is worth the effort.
This is a look at a few films where the effort was clearly lacking or misplaced. Sometimes they are trying too hard.