5 items from 2016
If a film gets a Cinemascore of B or C, it's often classed as a disappointment. But what is a Cinemascore?
The process of marketing a movie is now an operation that lasts many months across all sorts of media, from bus stop posters to social media campaigns, all in pursuit of making sure the movie makes an impact in its opening weekend. Tracking and analytics can give an indication of how audiences are responding before the movie even hits cinemas, but it's only in that opening weekend, once they've actually seen the movie, that you can get a more accurate read on public opinion.
Box office aside, one way in which Hollywood's studios reads public response after release is Cinemascore, the Las Vegas-based market research firm which conducts nationwide exit polls. Billed as “Hollywood's Benchmark”, the company's researchers gathers information from filmgoers and the results, expressed as letter grades, »
Jayma Mays is preparing for motherhood! The former Glee star is pregnant and expecting her first child with hubby Adam Campbell, according to Us Weekly, who broke the pregnancy news. No other details regarding the TV star's pregnancy have been disclosed yet. Mays, who is arguably most known for her role as Emma Pillsbury on the hit Fox series, and her acting beau married in 2007 after meeting shortly beforehand on the set of Epic Movie. "We played brother and sister, which is so incredibly sexy," she told Us Weekly back in 2013. "We were very responsible, very professional, but that's how we met. So we got to goof off basically every day together for three months and get to know each »
I feel like it’s been a long time since a decent spoof movie has come out. Check out this list of crap that’s come out in the last decade: Disaster Movie, Superhero Movie and Meet The Spartans for starters. And before that it was Epic Movie, Date Movie, My Big Fat Independent Movie, Walk Hard: The Dewey Cox Story, and The Comebacks. Personally I miss the spoof movie. When it’s done right it’s a thing of beauty. You take one situation a bit too far. You embellish a character just enough that it’s funny to laugh at. But one thing
15 Spoof Movies That Were Quite Hilarious »
- Nat Berman
Marlon Wayans’s El James cinema parody just isn’t funny
As if Scary Movie, Epic Movie, Vampires Suck et al weren’t bad enough, here comes another depressing “cinema parody” that isn’t half as amusing as the film(s) it wants us to laugh at. “How do we make this funny?” muses co-writer/star Marlon Wayans in the production notes. “The key was to im agine ‘What if Christian Grey were black?’” Cue jokes about wallet and car theft, fried chicken and Bill Cosby, alongside glasshouse/brick complaints about El James being a rubbish writer. When it all runs out of steam, the cock-and-ball routines downshift into riffs from Whiplash and Magic Mike, but sadly, these aren’t funny either.
Continue reading »
- Mark Kermode, Observer film critic
In her recent Jezebel piece “I’m So Damn Tired of Slave Movies,” Kara Brown notes, “I want stories about Solomon Northup and Nat Turner and Harriet Tubman to be told. But I also want to watch movies about black debutante balls and the Great Migration and a coming-of-age movie about a black teenager in Houston who loves to skateboard and gets into trouble with her Desi best friend.” Missing from Brown’s wish list is a desire for a black Seltzer & Friedberg — the perpetrators of “Epic Movie” and the like — mainly because a) no one in their right »
- Alonso Duralde
5 items from 2016
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.See our NewsDesk partners