Two bumbling store clerks inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.
In Venice Beach, naive Midwesterner JB bonds with local slacker KG and they form the rock band Tenacious D. Setting out to become the world's greatest band is no easy feat, so they set out to steal what could be the answer to their prayers -- a magical guitar pick housed in a rock-and-roll museum some 300 miles away.
When their relationship turns sour, a couple undergoes a procedure to have each other erased from their memories. But it is only through the process of loss that they discover what they had to begin with.
In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats? Written by
Director Michel Gondry insisted on using the inhabitants of Passaic, New Jersey, where the film was shot and is set, as extras and some as prominent actors throughout the film. The scene where the inhabitants get to see "Fats Waller was Born in Passaic" (the biopic and only non-Sweded production) playing on the video store window actually featured the inhabitants watching the movie they had worked long and hard on for the very first time. See more »
When Mr Fletcher sets off on his trip, the train leaves going back the way it came, even though Passaic does not appear to be a terminal. See more »
[in character, shooting Ghostbusters; to a librarian]
Have you seen Elvis lately?
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Written by Yellowman (as Winston Foster) and Henry 'Junjo' Lawes
Published by Tafait Music, Inc. (ASCAP) and Greensleeves Publishing Ltd. (PRS)
Performed by Yellowman
Courtesy of Greensleeves Records Ltd.
License arranged by Fine Gold Productions LLC See more »
Michel Gondry's new film is NO "Eternal Sunshine of the Spotless Mind", but it's better than "The Science of Sleep" and doesn't deserve the negative reviews it's been getting. Without Charlie Kaufman writing, Gondry's script might be a little less original, but his visual creativity (no one else knows how to make art out of cardboard boxes like him!) and passion for his story makes "Be Kind Rewind" some kind of special.
Mos Def and Jack Black work at Danny Glover's video store and, after Black gets "magnetized", he unintentionally turns every tape in the store blank. They have the brilliant idea of remaking the customers' favorite movies (from "Driving Miss Daisy" to "Last Tango in Paris"), and they suddenly become the local sensation. Some moments are very funny, others not so much, but this is not supposed to be a Farrelly Bros. kind of flick. With a simple but very compelling idea, Gondry created a story about people's love for movies, the sense of community, the compulsion for memories, the oblivion of old-time artists (the Fats Waller subplot) and old-fashioned technology (should Glover finally adhere to DVDs?). Gondry said in an interview: "I am not against modern things. I use technology, but what I am against is when the technology creates a system that makes you believe you need to use it". I couldn't agree more. By the end, even though not being a masterpiece like "Eternal Sunshine", "Be Kind Rewind" leaves you with the bittersweet feeling of other movies about our love for film-making, more notably "The Purple Rose of Cairo" (by the way, Mia Farrow plays the video store's most loyal customer) and "Cinema Paradiso". Definitely worth seeing. 8/10.
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