Alex and Harper enter an academic contest, for which Alex wears a pair of "smarty pants" that gives her all the answers, without any regard for Harper. Elsewhere, Max starts a water bottle business at school.
Justin and Max steal Alex's diary only to have it stolen again by Gigi, Alex's arch nemesis. In an attempt to recover the diary, the brothers accidentally place Gigi inside the book and into Alex's secret fairy-tale princess world.
In an effort to spend time with Dean so she can talk him into becoming her permanent boyfriend, Alex invites him to the Russo family basement/garage to help fix an old car that Jerry never had time to take care of and enter it in a race in New Jersey. However, he proves to be so good he ends up gaining the admiration of the rest of the Russo family, especially Jerry, which hinders her plans for alone time with him. Meanwhile, Justin taunts Max for his recent purchases of suspicious items from the World Wide Wiz-Web, some of which turn out to work, even if they don't ...
The Russo family is assigned to a popular convention to be on the lookout for rogue wizards who use magic to stir up trouble. But when Alex and her brothers go to the convention on a special assignment, Harper is along for the ride for the costumes. Alex is starting to feel compelled to reveal to Harper just who she really is.
Fearing that her parents might break up on their anniversary, Alex orders Cupid from the world-wide wiz-web. The trouble is, the couple he ends up bringing together turns out to be... of all people, Justin and Harper!
A guidance counselor from the Wizard World is sent to advise the Russo kids on alternate career plans in case they fail their wizard training. After much arguing between Justin & Alex, they decide to form a two-person rock band, a la The White Stripes, and prove to be quite the duo. Max decides that his alternate plan is to be a magician, and proves to be just as good as his older siblings, if not better.
Alex finds out that her favorite teacher, Miss Jennifer Majorhealy, is in reality a 16-year-old girl who was transformed into an adult by TJ Taylor(See episode #1.5, "Disenchanted Evening"). When she sprinkles her with undo dust and changes her back, she puts the entire art program at risk of being cut. Max makes up a fake disease to get out of a class, but ends up also getting the attention of a girl he likes, as well as two celebrities.
The desire to keep his favorite weatherman from being fired prompts Justin to get him to call for outlandish forecasts that he makes come true, and brings Mother Nature herself to take her anger out on him.
Justin wins an essay contest that allows him to go on the S.S. Tipton and meet London Tipton. Alex soon becomes friends with Bailey Pickett, and uses magic to bring Harper on-board. Max and Zack Martin compete against each other in many crazy challenges.
Jerry and his siblings, Megan and Kelbo, decide to take the infamous Wizard test again, the one that decided which of them got to keep their powers years ago, but when his children see the rivalry, they fear that it could tear their own family apart