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"Prison Break" Dominates New TV Buzz

20 May 2016 8:08 AM, PDT | Dark Horizons | See recent Dark Horizons news »

Everything old is new again, and it's the new TV series based on existing properties that scored the most audience interest this week in the wake of the network upfronts.

The networks collectively released thirty-five trailers for their news shows this week and, as of Friday morning, Fox's revival of "Prison Break" was the most watched - amassing over 6.6 million views on Youtube since its debut. NBC's best was the Mandy Moore and Milo Ventimiglia-led original drama "This Is Us" with 5.1 million views, CBS' was "Star Trek" with 2.1 million views, and ABC's was "Designated Survivor" with 1.1 million views. In comparison the least viewed trailer of all was CBS' "Pure Genius" with just 34,000 views.

Similarly in terms of social buzz, Amobee Brand Intelligence has measured digital engagement levels for the various shows on social media. In its study it was both "Prison Break" and Fox's "Lethal Weapon" that scored the most talk, »

- Garth Franklin

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