UK newspaper the Mail on Sunday bought UK-only DVD rights and distributed the film as the "world's first national newspaper premiere" in September 2007. The paper reported sales up by more than 300,000.
The trivia item below may give away important plot points.
The answers for the riddles hanging on the wall of Sadie's pub: What animal doesn't play fair? - The Cheetah. Why is the number 9 like a peacock? - Because it's nothing without its tail. What is it that you must keep after giving it to someone else? - Your word. What is the best thing to make in a hurry? - Haste.