A Girl Like Me: The Gwen Araujo Story
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2015 | 2014 | 2006

1 item from 2015


Lifetime Digs Into Original Movie Vault to Launch Svod Service

2 July 2015 6:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

The phrase “Lifetime movie” has become synonymous with a certain breed of made-for-tv melodrama. Lifetime is looking to harness that built-in branding with the launch of an Svod service that will offer a package of about 30 original telepics for $3.99 a month.

The Lifetime Movie Club app bows today on iPhone, iPad and iPod Touch platforms to start. It will expand to other platforms, likely Android, in the fall. The movies will be available without commercials, and the assortment of titles will be refreshed weekly.

In recent years, Lifetime has expanded the focus of its original telepics to everything from high-end Emmy-nominated adaptations of “Steel Magnolias” and “The Trip to Bountiful” to kitschy behind-the-scenes looks at pop culture favorites such as “Saved by the Bell” and the upcoming “unauthorized” movies revisiting “Full House,” “Beverly Hills, 90210″ and “Melrose Place.”

But the perception of the “Lifetime movie” brand has been hard to shake. »

- Cynthia Littleton

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2015 | 2014 | 2006

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