Discovery Communications Tuesday highlighted a slew of new programming across all of its networks -- including Discovery Channel, TLC and the soon-to-launch Planet Green -- during its upfront presentation to advertisers at the Beverly Wilshire.
TLC said it is shaking up its schedule with an "aggressive" slate of programming and a scheduling strategy that creates new opportunities for advertisers to be integrated into the network's programming. Network executives said they're building a new brand that "creates an environment with a sense of humor and a home for real-life, feel-good reality," with the brand and content being organized into themed nights.
Monday will be the night for the network's most successful family-based comedy-reality series along with new shows in that theme, Friday centers on makeovers, and Saturday is themed around home and decorating. The other nights will focus on relationships, careers and entertaining and include new genres like competition and games.
Returning series include family reality shows "Little People, Big World
" and "Jon & Kate Plus 8," makeover series "What Not to Wear
", home-design shows "Trading Spaces
" and "Flip That House
". New to the schedule will be makeover series "Real Simple", home-design series "Your Place or Mine?" and the Bob Guiney-hosted "Date My House", relationship show "Single Moms" and career-themed "The Singing Office
", from Scott Sternberg
Falling into what TLC calls the "unusual lives" programs are returning series "L.A. Ink
" and "American Chopper
" and the new shows "Ashley Paige
", about a bikini designer, and the tentatively titled "Napoleon Complex", which follows students at a makeup academy.
Among the new series at Discovery Channel are "Expeditions With Josh Bernstein," featuring the former History Channel personality that moved to Discovery last year; "How Stuff Works
", based on the Web site; "Prototype This!" in which inventors and engineers try to create innovative prototypes; "One Way Out", centering on extreme escape artist Jonathan Goodwin; and "Time Warp", which plays with time to lets viewers see events that normally happen way too quickly or slowly, like the break of a matchstick.