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2014 | 2010

1 item from 2014


NBC Embraces Multi-Platform Coverage for Olympics — Finally

3 February 2014 10:04 AM, PST | Variety - TV News | See recent Variety - TV News news »

As NBCUniversal prepares for its 18-day onslaught of Winter Olympics coverage starting Thursday, it’ll be rolling out a revised Olympics game plan that brings it up to speed with the fast-changing media world.

Some aspects of the Sochi Games will be familiar to American viewers: Bob Costas will be back, figure skating will be big, and the U.S. hockey team will be an underdog against Canada and Russia. But after an uneasy flirtation with multiplatform coverage and the Web in past Olympics, the Peacock has finally committed to a more-is-more strategy.

The Peacock didn’t take full advantage of cable networks in the past and was late to embrace streaming video, social media and the rise of YouTube and its ilk as destinations for must-see video highlights. For Sochi, however, NBCU is rolling out new platforms, new programs and new talent across its apps, the Web and its family of cable nets. »

- David S. Cohen

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2014 | 2010

1 item from 2014


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