2 items from 2009
Wednesday Pm: First look at tonight's box office... Analysis coming... Top 10 1. Alvin and the Chipmunks: The Squeakquel (Fox) Wed $19M [3,656 runs] New 2. Avatar (Fox) Wed $16M [3,456 runs] Week 1 3. The Princess And The Frog (Disney) Wed $2.4M [3,475 runs] Week 5 4. The Blind Side (Alcon/Warner Bros) Wed $2.3M [2,760 runs] Week 6 5. Up In The Air (Paramount) Wed $1.8M [1,895] Week 4 6. Did You Hear About The Morgans? (Sony) Wed $1.M [2,718] Week 1 7. A Christmas Carol (Disney) Wed $1.M [1,245] Week 8 8. New Moon (Summit) Wed $950K [1,593] Week 6 9. Invictus (Warner Bros) Wed $777K [2,160] Week 3 10. Brothers (Relativity/Lionsgate) Wed $500K [...] »
- Nikki Finke
Brothers is many things: a family drama, a study of grief, an exploration of the darkest reaches of human nature, and a remake. One thing it isn't? A war movie. At least according to the people who made it.
"Obviously a big part of the movie is the war," producer Ryan Kavanaugh told Movieline, "but we don't really see it as a war movie, per se." Is this a clever marketing ploy on Kavanaugh's part? A sly verbal manipulation to distance it from previous box office failures? Kavanaugh admits to dabbling previously in what one might call "categorically lax" marketing tactics. "I made a movie called 3:10 to Yuma," he admits, "which we called an 'adventure thriller.'" One can only wonder what kind of semantic slight of hand Kavanaugh could apply to Brothers. Sibling conflict drama? Romantic psycho-dramedy? »
2 items from 2009
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