Heidi Klum hosts a reality series where aspiring fashion designers compete for a chance to break into the industry. Each week, a designer is eliminated from the competition after exhibiting their work in front of a judges' panel.
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Eventually grown too old for the model business, heidi klum found a effective way to stay present in the mass media: the search for "Germany's next Topmodel", her version of Tyra Bank's "Castingshow". It's repeated success in Germany proves that the format has a incontestable strength: The conjunction of a "castingshow" and "reality television". During the two months the candidates spend within the production, they always are surrounded by cameras. The adept triage of footage gives one the feeling to be very close to the candidates. Of course some set-tos may be contrived, of course the only thing the winner can possibly get is a short period of artificial "stardom" and of course the real winner of her own show is Heidi Klum. One could argue now that the show is fooling both viewers and candidates, but I think that both know the facts given above. What is it then that induces them to support the format ? "Germany's next Topmodel" makes people dream and this is the primal aim of the medium of moving pictures and it still is it's most important one.
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