Luden Sandelton is the meek president of a company that manufactures bars of soap. When the advertising campaign for the latest line of soap is deemed a failure, Luden has no choice but to ... See full summary »




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Episode cast overview:
Cristi Conaway ...
Talk Show Host (as Kelly Coffield)
Renaldo Escuarita
Rodman Flender ...
Crypt Keeper (voice)


Luden Sandelton is the meek president of a company that manufactures bars of soap. When the advertising campaign for the latest line of soap is deemed a failure, Luden has no choice but to fire his artist wife Willa who designed the artwork for said campaign. However, the greedy and unfaithful Willa has her own deadly ideas about rectifying the situation. Written by Woodyanders

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Release Date:

18 January 1995 (USA)  »

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Did You Know?


The title comes from the old Ivory Soap advertising slogan that their soap is 99 and 44/100 percent pure. John Frankenheimer also directed a 1974 film entitled 99 and 44/100% Dead. See more »


References 99 and 44/100% Dead (1974) See more »


Tales from the Crypt Theme
Composed by Danny Elfman
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User Reviews

Decent enough crypt episode.

Tales from the Crypt: 99 & 44/100% Pure Horror starts as a money grabbing self serving woman & controversial artist named Willa Sandelton (Cristi Conaway) is told by her soap company owning husband Luden (Bruce Davison) that sales are low & the designs for the soap packaging which she painted are being dropped as is she from the company. Not caring in the slightest for Luden & only with him for his money & influence Willa decides that he has outlived his usefulness & murders him, but Willa then has to get rid of the body which she thinks she does but her plan backfires with grotesque consequences...

This Tales from the Crypt story was episode 14 from season 6 & was the penultimate episode of the season, written & directed by Rodman Flender who also has a small cameo role in it as a TV show producer like a lot of season six Tales from the Crypt this isn't so much a straight out-and-out horror as a dark thriller with a twist. The script was based on a story from 'The Vault of Horror' comic book & could best be described as a murder story with a gorily grim ending. Not much in the way of horror at all then really, while 99 & 44/100% Pure Horror isn't too bad & passes twenty five odd minutes it's not amongst the show's best episodes & the lack of any horror definitely counts against it. The ending is somewhat satisfying although totally improbable & doesn't exactly make perfect sense. The character of Willa is extremely unlikely which doesn't help the episode either & ultimately there really isn't much to it besides the twist ending.

If you, like I was, are baffled by the title of this episode I did a little bit of research & discovered that it refers to the popular real life Ivory soap slogan '99.44/100% Pure' from the 1880's although I still don't really know what that means except that it has something to do with the results of some sort of test carried out at the time. Obviously since this episode & the original comic book story are based around soap the title is a play on that slogan. There's a bit of gore in this one, someone's head is bashed in & there's some blood splatter, someone's skin starts to melt & peel off in the shower with bloody results & there's a bar of soap with an eyeball in it. The only name of note in the cast is veteran film & TV actor Bruce Davison.

99 & 44/100% Pure Horror is one of those dark thriller type Tales from the Crypt episodes as all the horror based stories were starting to dry up, not bad but not great & really only saved a nicely grim twist ending.

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