[upon getting filmed in 'night vision']
Dean Winchester: Do I look like Paris Hilton?
[Sam awakens from another nightmare]
Sam Winchester: Why'd you let me fall asleep?
Dean Winchester: Cause I'm an awesome brother. So what did you dream about?
Sam Winchester: [deadpan] Lollipops and candy canes.
Officer: Hold it!
Dean Winchester: Whoa, whoa, whoa, guys. False alarm. I tripped the system.
Officer: Who are you?
Dean Winchester: I'm the boss's kid.
Officer: You're Mr. Yamishiro's kid?
Dean Winchester: Dude, I earned that money.
Sam Winchester: You won it in a poker game.
Dean Winchester: Yeah.
Sam Winchester: The Bloody Mary legend. Dad ever find any evidence that it was a real thing?
Dean Winchester: Not that I know of.
Sam Winchester: I mean, everywhere else, all over the country, kids play Bloody Mary, and as far as we know, nobody dies from it.
Dean Winchester: Well, maybe everywhere it's just a story, but here it's actually happening.
Sam Winchester: The place where the legend began?
[Dean nods, opens the medicine cabinet]
Sam Winchester: But according to the legend, the person who says...
[pauses, realizing he's in front of the medicine cabinet mirror; closes the cabinet firmly]
Sam Winchester: The person who says "you know what" gets it, but here...
Dean Winchester: Shoemaker gets it instead, yeah.
Sam Winchester: Right.
Dean Winchester: Never heard anything like that before... still, the guy did die right in front of the mirror. And the daughter's right, the way the legend goes... "you know who" scratches your eyes out.
Sam Winchester: It's worth checking into.
[Sam has summoned Bloody Mary into the mirror; Mary speaks through his reflection as his eyes bleed]
Sam Winchester: You never told her the truth. Who you really were. But it's more than that, isn't it? Those nightmares you've been having? Of Jessica dying? Screaming, burning? You had them for days before she died. Didn't you? You were so desperate to be normal. To believe they were just dreams. How could you ignore them like that? How could you leave her alone to die? You dreamt it would happen!
[Dean smashes the mirror]
Dean Winchester: Hey, Sam?
Sam Winchester: Yeah.
Dean Winchester: Now that this is all over I want you to tell me what that secret was.
Sam Winchester: Look, you're my brother, and I'd die for you. But there are some things I need to keep to myself.
[Seeing the well dressed people at the funeral reception]
Dean Winchester: Feel like we're underdressed.
Dean Winchester: [about Shoemaker's death] Were there ever any symptoms? Dizziness, migraines?
Donna Shoemaker: No.
Lily Shoemaker: [turning to Donna] That's because it wasn't a stroke!
Donna Shoemaker: Lily, don't say that.
Sam Winchester: What?
Donna Shoemaker: I'm sorry, she's just upset.
Lily Shoemaker: No, it happened because of me!
Donna Shoemaker: Sweetie, it didn't.
Sam Winchester: Lily, why would you say something like that?
Lily Shoemaker: Right before he died, I said it!
Sam Winchester: You said what?
Lily Shoemaker: Bloody Mary, three times in the bathroom mirror.
Lily Shoemaker: She took his eyes, that's what she does!
Donna Shoemaker: That's not why Dad died, this isn't your fault!
Dean Winchester: I think your sister's right, Lily. There's no way it could've been Bloody Mary. I mean, your Dad didn't say it, did he?
Lily Shoemaker: No, I don't think so.
Sam Winchester: The way Mary's choosing her victims, it seems like there's a pattern.
Dean Winchester: I know, I was thinkin' the same thing.
Sam Winchester: With Mr. Shoemaker, and Jill's hit-and-run...
Dean Winchester: Both had secrets where people died.
Sam Winchester: Right. I mean there's a lot of folklore about mirrors, that they reveal all your lies, all your secrets, that they're a true reflection of your soul which is why it's bad luck to break 'em.
Dean Winchester: Right, right. Yeah, so maybe if you've got a secret, I mean like a really nasty one where someone died, Mary sees it... and punishes you for it.
Sam Winchester: Whether you're the one that summoned her or not.
Dean Winchester: A few local women, a Laura and a Catherine, committed suicide in front of a mirror. And a giant mirror fell on a guy named Dave. But, uh, no Mary.
Dean Winchester: [about Sam's plan to destroy Bloody Mary] Well, who's gonna summon her?
Sam Winchester: I will. She'll come after me.
Dean Winchester: All right, you know what? That's it.
[pulls car over]
Dean Winchester: This is about Jessica isn't it? You think that's your dirty little secret? That you killed her somehow? Sam, this has got to *stop*, man. I mean, the nightmares and calling her name out in the middle of the night - it's gonna kill you. Now listen to me. It wasn't your fault. If you wanna blame something, then blame the thing that killed her. Or hell, why don't you take a swing at me? I mean I'm the one that dragged you away from her in the first place.
Sam Winchester: I don't blame you.
Dean Winchester: Well you shouldn't blame yourself, because there's nothing you could have done.
Sam Winchester: I could have warned her.
Dean Winchester: About what? You didn't know what was gonna happen! And besides, all of this isn't a secret, I mean I know all about it. It's not gonna work with Mary anyway.
Sam Winchester: No you don't.
Dean Winchester: I don't what?
Sam Winchester: You don't... know all about it. I haven't told you everything.
Dean Winchester: What are you talkin' about?
Sam Winchester: Well it wouldn't really be a secret if I told you, would it?
Dean Winchester: [looks surprised, then stern] No. I don't like it. It's not gonna happen, forget it.
Sam Winchester: Dean that girl back there is going to die unless we do something about it. And you know what? Who knows how many more people are gonna die after that? Now we're doin' this. You've got to let me do this.
Sam Winchester: But the eyes. What would cause something like that?
Coronor: Capillaries can burst. Uh... I see a lot of bloodshot eyes with stroke victims.
Dean Winchester: Yeah, you ever see exploding eyeballs?
Coronor: That's a first for me. But hey, I'm not the doctor.
[Jill has been killed by Bloody Mary]
Charlie: [sobbing] ... And they found her on the bathroom floor, and h-h-her, her *eyes*... they were g-gone.
Sam Winchester: I'm sorry.
Charlie: And she said it! I heard her say it! But it couldn't be because of that. I'm insane, right?
Dean Winchester: No, you're not insane.
Charlie: [softly] Oh God, that makes me feel so much worse.
Sam Winchester: Look, we think something's happening here. Something that can't be explained.
Dean Winchester: And we're gonna stop it.
Sam Winchester: [on the phone] Oh really? Ah, that's too bad, Mr. Worthington, I would have paid a lot for that mirror. Okay, well maybe next time. All right, thanks.
Dean Winchester: So?
Sam Winchester: So, that was Mary's brother. The mirror was in the family for years, until he sold it. One weeks ago. To a store called Estate Antiques. A store in Toledo.
Dean Winchester: So wherever the mirror goes, that's where Mary goes?
Sam Winchester: Her spirit's definitely tied up with it somehow.
Dean Winchester: Isn't there an old superstition that says mirrors can capture spirits?
Sam Winchester: Yeah there is, yeah, when someone would die in a house, people would cover up the mirrors so the ghosts wouldn't get trapped.
Dean Winchester: So Mary dies in front of a mirror and it draws in her spirit.
Sam Winchester: Yeah, but how could she move through like a hundred different mirrors?
Dean Winchester: I dunno, but if the mirror's the source I say we find it and smash it.