Mary Tyler Moore: Season 4, Episode 16

WJM Tries Harder (5 Jan. 1974)

TV Episode  -   -  Comedy
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Mary starts dating the anchorman from Minneapolis's top-rated news station and suddenly finds herself to be frustrated with her own humble, ratings-dwelling WJM.



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Title: WJM Tries Harder (05 Jan 1974)

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Episode cast overview:
Anthony Eisley ...
Ross Nelson
Regis Cordic ...
Marc Williams (as Regis J. Cordic)
J. Benjamin Chulay ...
Pete (as Benjamin Chulay)
Christopher S. Nelson ...
Copy Boy (as Christopher Stafford Nelson)


Mary has just started dating Ross Nelson, the successful anchor of Channel 8 news, the number one news program in Minneapolis. They met at an awards dinner. Mary is happy about dating Ross until she visits the Channel 8 newsroom, which has ten times the staff, ten times the equipment, and as a result has ten times the sophistication as WJM. That visit shows Mary that WJM is the little station that couldn't. So, for the first time in her life, Mary feels embarrassed by her job when Ross later comes to visit her at WJM. As a result, Lou, in speaking to the station management, receives a modest increase in budget to compete better with their competitors, namely Channel 8. They collectively hope that with or without that increased budget that they can scoop Channel 8 just once in their lives. Written by Huggo

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Release Date:

5 January 1974 (USA)  »

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Aspect Ratio:

1.33 : 1
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Did You Know?


The title is from the classic Avis Rent-A Car slogan "We Try Harder" which is one of the ten most famous advertising campaigns of all time which was launched in the early 60's to make a virtue of Avis' number 2 position behind Hertz Rent-a-car. "We Try Harder" lapel button were very popular in the 1960s and 1970s. See more »


References Sesame Street (1969) See more »

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