The apparent death by Satanic ritual brings the BAU to a small town, and the profiling morphs into a search when it's learned that a teenage girl is missing.



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Episode credited cast:
Cory Bridges
Brandi Dreifort
Deputy Harris
Rest of cast listed alphabetically:
Julie Davenport ...
Ashlee Johnson
Reverend Paul
Deputy #2


The police are investigating the murder of popular high school student Adam Lloyd, his body found in the woods on Massanutten Mountain in McAllister County, Virginia. The BAU are called in when the police discover a skeleton nearby, seemingly killed the same way as Adam, with the person's skull cut open and a message scrawled on an adjacent tree saying "Satan Lives LOD". No one knows what LOD means. Upon arriving at the scene, the BAU learn that a young woman named Cherish Hanson was running with Adam that morning, she is missing. The team are aware that someone local is the unsub and they use the tactic of recruiting locals as the search parties to lure the unsub into what is going on. The discovery of what LOD stands for leads the authorities in a certain direction, but Gideon's chat with a local girl uncovers the truth. Meanwhile, Reid admits to Morgan that he has been plagued with nightmares about work of late. Written by Huggo

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Release Date:

30 November 2005 (Canada)  »

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Aspect Ratio:

1.78 : 1
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Did You Know?


It was revealed that Gideon has been a profiler since at least 1985. See more »


In the closing scene, when it shows the jet, the tail/registration number on the engine of the plane is backwards, indicating that the shot was flipped horizontally and never corrected to make up for the backwards number. See more »


Henry Dent: My name's Henry
Elle Greenaway: Well, then good for you, Henry. I'm Elle
Henry Dent: Like the letter? Huh, that's a different kind of name
Elle Greenaway: Had it all my life
Henry Dent: Huh, that's funny: your whole life
See more »


References Star Trek (1966) See more »


Make Tomorrow Today
Written by Peter Gabriel
Performed by Paul Buchanan
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User Reviews

One of the weaker episodes of Season 1
16 September 2016 | by (United Kingdom) – See all my reviews

Not the worst this said. That dishonour still belongs to "Machismo". However it was disappointing, seeing that Season 1 also had some great episodes such as "Riding the Lightning", "The Fox" and "The Fisher King Part 1" for examples.

The concept was not a bad one for "The Popular Kids", which is why it pains me to say that it should have been so much better than it was. There are a fair few things that save it, namely great acting by Matthew Gray Gubler (who is the episode's most well-developed character), Mandy Patinkin and Shemar Moore, helped by that these characters are developed well here. "The Popular Kids" also deals with Reid's nightmares and stresses with the job very well and sensitively, allowing one to really relate to him (have done numerous times throughout the show but along with "Elephant's Memory" this is one of the stronger cases), and there is a beautifully done scene at the end with Reid and Gideon, a fine reminder of how strong the bond within the team is.

Morgan's protective and sympathetic big brother side was lovely to see, and preferable to his more tough guy and hardened image in later seasons and in episodes like "I Love You Tommy Brown" and "Burn" where he was rude and a jerk. Even those who are not crazy about the character in general will like most likely what the show did with him in the first three seasons or so. The production values continue to be very high, with lots of style, atmosphere and class, and the music is haunting stuff often and while it doesn't quite enhance it never distracts either. The acting from all the regular leads is very good, though have to admit that Elle has never been a favourite with a few exceptions and she still isn't.

However, there are far more interesting stories than the one here. The episode feels dull and padded, despite starting promisingly and a couple of good scenes, and is not only routine and formulaic but also predictable and obvious. The identity of the unsub can be smelt a mile off, from the moment they were introduced one immediately knows it was them which dilutes the tension and suspense. The team do very little here and feel underused at times, they are not as useless as they are in "Honor Among Thieves" but one really does have to despair at how long it took to figure it out when it was too obvious to the viewer too early.

With the script and direction, they are a case of getting the job done reliably but with not much spark. The supporting characters are not interesting, either being underwritten or annoyingly idiotic, and that is including the unsub (one of Season 1's least interesting) and the sheriff is a good example of the latter. The support acting never rises above average.

Overall, one of Season 1's weaker episodes. 5/10 Bethany Cox

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