Cheers: Season 1, Episode 13

Now Pitching, Sam Malone (6 Jan. 1983)

TV Episode  -   -  Comedy | Drama
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Sam becomes a commercial spokesperson and becomes romantically involved his agent. But things become complicated when he wants to break off the romance.



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Title: Now Pitching, Sam Malone (06 Jan 1983)

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Episode cast overview:
Lana Marshall
Tibor Svetkovic (as Richard Hill)
Luis Tiant ...
Luis Tiant
Jan Rabson ...
Paul Vaughn ...


Commercial agent Lana Marshall comes into the bar with her latest client, a handsome but dim Czech hockey player. She specializes in professional male athletes, both in a professional representation sense and personal sense, as she sleeps with her clients. Once Carla tells her that Sam was once a professional athlete, Lana sets her sights on him. Flattered, Sam agrees to become her next client and bed-partner as he's searching for the spotlight, something that's been missing in his life since he quit baseball. After a while, he's happy with his new acting career, but unhappy that he feels that he is expected to perform for Lana between the sheets on command. Diane and Coach, using slightly different tactics, try to convince Sam that the loss of his self-esteem is not worth the acting career. Sam admits his decision and Lana's subsequent action is a bittersweet moment in this phase of his life. Written by Huggo

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Plot Keywords:

sex with client | See All (1) »


Comedy | Drama





Release Date:

6 January 1983 (USA)  »

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Aspect Ratio:

1.33 : 1
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Did You Know?


Sam Malone: So Norm, what was Kennedy doing at the Copley?
Norm Peterson: Having lunch. I got his autograph.
Paul: You disturbed him during his lunch?
Norm Peterson: No, God. I waited until he went to the men's room.
Norm Peterson: [reads the paper with the autograph] "Marty Kroeger"?
Norm Peterson: [ripping up the paper in disgust] I got the wrong stall.
See more »

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Now Pitching, Sam Malone (#1.13)
4 April 2014 | by (Canada) – See all my reviews

Sam meets a woman who is a commercial agent for former athletes. And she arranges a commercial for him. But she also uses her status to date her clients. He is too upset about it and wants to break it up. When he does so she drops him as a client.

What I liked about the episode, besides the many great random jokes the show usually provides, is the portrayal of Lana Marshall, the agent. Beautifully performed by Barbara Babcock. She is a strong woman that always has a great response. And when the prude Diane comes over to her with her usual sexist and ageist remarks, Lana awesomely puts her in her place. Very well done by the show.

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