Cheers (1982–1993)
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Now Pitching, Sam Malone 

Sam becomes a commercial spokesperson and becomes romantically involved his agent. But things become complicated when he wants to break off the romance.



(created by), (created by) | 3 more credits »

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Episode cast overview:
Lana Marshall
Tibor Svetkovic (as Richard Hill)
Luis Tiant ...
Luis Tiant
Jan Rabson ...
Paul Vaughn ...


Commercial agent Lana Marshall comes into the bar with her latest client, a handsome but dim Czech hockey player. She specializes in professional male athletes, both in a professional representation sense and personal sense, as she sleeps with her clients. Once Carla tells her that Sam was once a professional athlete, Lana sets her sights on him. Flattered, Sam agrees to become her next client and bed-partner as he's searching for the spotlight, something that's been missing in his life since he quit baseball. After a while, he's happy with his new acting career, but unhappy that he feels that he is expected to perform for Lana between the sheets on command. Diane and Coach, using slightly different tactics, try to convince Sam that the loss of his self-esteem is not worth the acting career. Sam admits his decision and Lana's subsequent action is a bittersweet moment in this phase of his life. Written by Huggo

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Plot Keywords:

sex with client | See All (1) »


Comedy | Drama





Release Date:

6 January 1983 (USA)  »

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Sound Mix:


Aspect Ratio:

1.33 : 1
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Did You Know?


The first episode to open with "Cheers is filmed before a live studio audience" See more »


The group is having a discussion about the next president, in walks Tibor Svetkovic, a local hockey player. Diane doesn't know who this is and sarcastically asks everyone if he's going to be the president (because of the earlier conversation) in 1990. There wouldn't be a presidential election that year, the election would be either in 1988 or 1992. See more »


[the gang are talking about predicting who the next president will be]
Cliff Clavin: I've got a pet little theory about that. You see, if you go back in history and take every president, you'll find that the numerical value of each letter in their last name was equally divisible into the year in which they were elected.
Paul: So who's going to win, Cliff? Reagan again?
Norm Peterson: What, Mondale?
Cliff Clavin: No, no, not a chance. You see, I figured it out. By my calculations, the next president has to be named Yelnik McWawa.
Sam Malone: That's the ...
See more »

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User Reviews

Now Pitching, Sam Malone (#1.13)
4 April 2014 | by (Canada) – See all my reviews

Sam meets a woman who is a commercial agent for former athletes. And she arranges a commercial for him. But she also uses her status to date her clients. He is too upset about it and wants to break it up. When he does so she drops him as a client.

What I liked about the episode, besides the many great random jokes the show usually provides, is the portrayal of Lana Marshall, the agent. Beautifully performed by Barbara Babcock. She is a strong woman that always has a great response. And when the prude Diane comes over to her with her usual sexist and ageist remarks, Lana awesomely puts her in her place. Very well done by the show.

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