Alfred Hitchcock Presents: Season 4, Episode 6

Design for Loving (9 Nov. 1958)

TV Episode  |   |  Crime, Drama, Mystery
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In a near future, a drone seeks escape from his dull job, & his wife's constant demands. Charles Brailing longs to chuck it all and fly down to Rio a la Fred Astaire. Sharing his dilemma ... See full summary »



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Title: Design for Loving (09 Nov 1958)

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Episode complete credited cast:
Himself - Host
Charles Brailing
Lydia Brailing
Tom Smith
Barbara Baxley ...
Anne Smith


In a near future, a drone seeks escape from his dull job, & his wife's constant demands. Charles Brailing longs to chuck it all and fly down to Rio a la Fred Astaire. Sharing his dilemma with another middle age crazy hubby, Brailing toys around in his basement workshop to supply an answer which should satisfy all parties, even the lovely Lydia - an android duplicate. Written by David Stevens

Plot Summary | Add Synopsis





Release Date:

9 November 1958 (USA)  »

Company Credits

Production Co:

Show detailed on  »

Technical Specs


Sound Mix:

(RCA Sound Recording)

Aspect Ratio:

1.33 : 1
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Did You Know?


The "Mike's Bar" neon sign which appears a few minutes into this episode was also used just a few episodes earlier in "The Jokester". See more »


As Tom Smith reads aloud the "Marionettes, Inc." business card, he refers to the "1965" model as weather-resistant. But in the shot of the card minutes later, the year is printed as "1985." See more »


Version of The Ray Bradbury Theatre: Marionettes, Inc. (1985) See more »

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User Reviews

Better Living Through Technology
16 June 2007 | by (Claremont,USA) – See all my reviews

The story adapted from the science fiction master Ray Bradbury seems better suited to the Twilight Zone than to Hitchcock. It's likely the producers were looking to spice up a new season with something a little different, and they succeeded.

Norman Lloyd and Elliot Reid are two average middle-age husbands going through a mid-life crisis. Unhappy with his stale marriage, Lloyd figures out a way to escape without losing either respectability or the affection of his wife (Marian Seldes in a very affecting performance). Since the episode is set in the near future, he has a number of novel options not available to audiences of 1958.

A very well-produced episode by Lloyd who both oversaw production and acted in the lead. The future is suggested by a number of low-key but effective automated devices. There're also a couple of nicely ironical developments that the series was noted for. However, the premise has probably lost some of its novelty for sci-fi drenched audiences of the new millennium. Nonetheless, the possibility of having a humanoid duplicate do all the nettlesome chores while the real person goes off and plays, I'm sure, plugs into a lot of secret desires, even 50 years later. After all, presidents may come and go while the seasons may change, but there's still something infernally eternal about the captive "work week"!

7 of 8 people found this review helpful.  Was this review helpful to you?

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