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China’s TV Players Look to Boost Profile in Global Programming Marketplace

19 January 2017 11:13 AM, PST | Variety - TV News | See recent Variety - TV News news »

Miami — At a time when television’s import-export business is booming, China is eyed by Western media companies as Shangri-La, a market more than double times the size of the U.S. with some 400 million television homes.

But the business of television is a two-way superhighway. China’s TV production community was on display at Natpe this week as the conference hosted its first-ever China Pavilion. The fact that so much Chinese investment coin is flowing into Hollywood has also heightened interest in building stronger business ties among Chinese and Western production players.

Eighteen companies, including CCTV and a subsidiary of Shanghai Media Group, exhibited their wares on the trade show floor, an effort organized by the Beijing-based China Television Drama Production Industry Association and state entities. Many of those companies are expected to participate in the first-ever Mip China conference set for May in Hangzhou, about 700 miles south of Beijing.

Hangzhou »

- Cynthia Littleton

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