Needs 5 Ratings

American Women... Partners in Research (1960)

| Short | 1960 (USA)
This short film presented by Corning Glass Works shows how their company uses the everyday American women for advice in the design of their products. Women are asked to test the product and help make suggestions on what to improve.

Director:

Writer:

(story)

Star:

Reviews

Photos

Add Image Add an image

Do you have any images for this title?

Edit

Cast

Cast overview:
Chet Huntley ...
Host
Edit

Storyline

What do women want? Market research tells us that three out of four new household products fail in the marketplace. Women in hats, gloves, and pearls help Corningware with product research on style, utility, and sales. They pick their favorites among newly-designed coffeemakers and try them out in test kitchens. Rocket research produces a new material; what products can be made with it and will people use them? Women come to Corningware Opinion Center, Corning, NY, to see and test products: first the product's shape, then the taste of the coffee; impact tests follow, then home trials. Corning repeats the process - and sets the price. Sales test complete the cycle. Written by <jhailey@hotmail.com>

Plot Summary | Add Synopsis

Genres:

Short

Edit

Details

Country:

Language:

Release Date:

1960 (USA)  »

Company Credits

Production Co:

 »
Show more on  »

Technical Specs

Sound Mix:

Aspect Ratio:

1.33 : 1
See  »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

Contribute to This Page

Watch the Latest Episode of "The IMDb Show"

Paul Scheer lets us in on a secret in The Disaster Artist and answers your questions. Plus, we explore the origins of midnight movies and take a look at IMDb's Top 10 Stars of 2017.

Watch the show