Bata-ville is a bittersweet record of a coach trip to the origins of the Bata shoe empire in Zlín in the Czech Republic. Against the backdrop of regeneration in their local communities, ...
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Bata-ville is a bittersweet record of a coach trip to the origins of the Bata shoe empire in Zlín in the Czech Republic. Against the backdrop of regeneration in their local communities, former employees of the now-closed UK shoe factories in East Tilbury (Essex) and Maryport (Cumbria) are led on a journey that begins as a free holiday but soon becomes an opportunity for a collective imagining of what entrepreneur Tomas Bata's maxim "We are not afraid of the future" means for them in 21st century Britain. Inspired by the contrast between the idealism of Bata and the more recent industrial decline of East Tilbury and Maryport, host / directors Pope & Guthrie lead this unorthodox coach party on a journey through Bata's legacy. Written by
I know something about Bata. Know about Zlin. Know a little about Maryport and know a little about Tilbury! So I thought I had an automatic interest in this film, and to that extent I found things to entertain me. and therefore I am probably overrating it. But the truth is that it is a dull film.
I don't think it achieves anything much for art, and it was as "art" that that it received the original funding. I bet the makers are good at doing funding proposals! It does not do much for the communities involved, except to a few who had a nice holiday. It does not tell us anything new about "nowhere" places. Camera work is OK.
If you do not know even a little about Bata maybe the story it tells would be interesting and make you want to explore further and there is much fascinating information available.
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