15 user 21 critic

Our Brand Is Crisis (2005)

Unrated | | Documentary | 12 March 2005 (USA)
A documentary on American political campaign marketing tactics and their consequences.



Watch Now

From $9.99 (SD) on Amazon Video

1 win & 1 nomination. See more awards »


Credited cast:
Mauricio Balcazar ...
Himself (Goni's Press Advisor)
Himself - GCS Strategist
Tad Devine ...
Himself (GCS Advertising Consultant)
Stanley Greenberg ...
Himself (GCS Pollster)
Carlos D. Mesa Gisbert ...
Himself - Bolivia's Vice Presidential Candidate
Carlos Mesa ...
Himself (VP Candidate)
Carlos Morales ...
Himself - Campaign Manager
Evo Morales ...
Himself (Opposing Candidate)
Henry Oporto ...
Manuel Rocha ...
Himself - US Ambassadir to Bolivia (archive footage)
Jeremy Rosner ...
Himself - GCS Pollster and Chief Strategist
Robert Shrum ...
Himself - GCS partner
Tal Silberstein ...
Himself (GCS Management Consultant)
Gonzalo Sánchez de Lozada ...
Himself (Bolivia's Presidential Candidate)
Manfred Reyes Villa ...
Himself (Opposing Candidate)


A documentary on American political campaign marketing tactics and their consequences.

Plot Summary | Add Synopsis









Release Date:

12 March 2005 (USA)  »

Also Known As:

Presidentin tekijät  »

Box Office

Opening Weekend:

$7,970 (USA) (3 March 2006)


$166,320 (USA) (22 November 2006)

Company Credits

Show detailed on  »

Technical Specs



See  »

Did You Know?


A feature length film with the same title out 2015 featuring Sandra Bullock and Billy Bob Thornton See more »


Featured in 2006 Independent Spirit Awards (2006) See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

Political campaign in southern American country using U.S. tactics
23 October 2006 | by (United States) – See all my reviews

I'm sometimes asked why I enjoy foreign films, documentaries and independent cinema. The answer is simple, I love learning most things international, and I'm always in search of a different perspective. And you should already know, I have little use for a Hollywood blockbuster.

The documentary "Our Brand of Crisis" is a wonderful example of what gets me excited. It archives the behind-the-scenes strategy of a presidential campaign in the Latin American country of Bolivia. The American consulting firm Greenberg, Carville and Strum (GCS) has been hired to assist a former Bolivian president ('93-'97) in winning the 2003 election. The U.S. raised and educated candidate, Gonzales "Goni" Sanchez de Lozada demonstrates little concern for the people. At first Goni is seen by most voters as being cold and arrogant and one who takes no responsibility for the mistakes made in his earlier term in office. GCS coaches him, monitors the polls, produces negative ads against the front-runner and uses test-groups in their quest to win the election. The polls slowly begin to turn thanks to the skills of GSC. At one point, even the U.S. Ambassador throws a road block in Goni' campaign.

This gritty film swings the door wide open on the honest feelings of people during political strife, even as they hold onto hope for a better tomorrow. As GCS frequently conducts focus groups with average citizens to obtain their feelings about the candidate and the issues, you find yourself becoming part of the election. The documentary goes a step further by returning to Bolivia at different times after the election. The results clearly define the hazards of exporting American-style campaign strategy abroad.

If you enjoyed the Oscar nominated documentary, The War Room, a behind-the-scenes look at a 1993 U.S. political campaign, this film should not be missed.

6 of 10 people found this review helpful.  Was this review helpful to you?

Contribute to This Page