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How to remake the image of a once unpopular president, who is now a candidate and how to market him and sell him to voters, is the basis of this excellent documentary. Rachel Boynton chronicles in vivid detail about the experience in this wonderful documentary.
The idea of importing a team of American image consultants that have been notorious in the United States for their work in helping elect president Bill Clinton, not once, but twice, seems to be a novel idea for politics in South America. How will this team, headed by James Carville fare in helping to elect Gonzalo Sanchez de Lozada, a man who was an unpopular president in that country, seems to have made some sense to this candidate for his successful bid for a second term. After all, Mr. Sanchez de Lozada governed the country from 1993 to 1997, so why try to have the campaign run by Mr. Carville and his gang of experts?
Ms. Boynton takes us, the viewers behind the scenes to meetings that one would imagine would have been closed to her camera crew. We see people like Jeremy Rossner and the advertising pundit Tad Devine shooting ideas about how to present the candidate for a possible victory. American style campaign tactics seem to be the selling point to the candidate and his team. After all, the stakes are high and the man running for office doesn't want to take any chances. There are a lot of candid moments in the film which seem to indicate the director got a free hand about what to capture in film.
Rachel Boynton shows a knack for capturing all the insanity of the situation and the people preparing a man to be accepted by his people with an American team behind him.
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