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Our Brand Is Crisis (2005)

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Ratings: 7.2/10 from 323 users   Metascore: 69/100
Reviews: 14 user | 21 critic | 21 from

A documentary on American political campaign marketing tactics and their consequences.



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Title: Our Brand Is Crisis (2005)

Our Brand Is Crisis (2005) on IMDb 7.2/10

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Credited cast:
Mauricio Balcazar ...
Himself (Goni's Press Advisor)
Himself - GCS Strategist
Tad Devine ...
Himself (GCS Advertising Consultant)
Stanley Greenberg ...
Himself (GCS Pollster)
Carlos D. Mesa Gisbert ...
Himself - Bolivia's Vice Presidential Candidate
Carlos Mesa ...
Himself (VP Candidate)
Carlos Morales ...
Himself - Campaign Manager
Evo Morales ...
Himself (Opposing Candidate)
Henry Oporto ...
Manuel Rocha ...
Himself - US Ambassadir to Bolivia (archive footage)
Jeremy Rosner ...
Himself - GCS Pollster and Chief Strategist
Robert Shrum ...
Himself - GCS partner
Tal Silberstein ...
Himself (GCS Management Consultant)
Gonzalo Sánchez de Lozada ...
Himself (Bolivia's Presidential Candidate)
Manfred Reyes Villa ...
Himself (Opposing Candidate)


A documentary on American political campaign marketing tactics and their consequences.

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Release Date:

12 March 2005 (USA)  »

Also Known As:

Our Brand Is Crisis  »

Box Office

Opening Weekend:

$7,970 (USA) (3 March 2006)


$166,320 (USA) (22 November 2006)

Company Credits

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Did You Know?


Featured in 2006 Independent Spirit Awards (2006) See more »

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User Reviews

Good Film Even Better Topic
10 July 2008 | by (United States) – See all my reviews

The film is based around the 2002 Bolivian Presidential Election and the Gonzalo "Goni" Sanchez de Lozada Campaign.

The movie starts by introducing us to "Goni" and his flailing campaign and then quickly brings in GCS, Greenberg Carville Shrum, (yes, the James Carville) is an international political consulting firm. The film starts off kind of awkwardly and there is really nothing special about the first 3rd of the documentary.

But the movie quickly kicks into gear about 30 min. in and never pulls up. Rachel Boynton, the director, does a good job of just presenting facts, never bashing the audience in the head with something that can be seen. She asks pretty good, not great, questions of those she interviews and presents people fairly throughout the film. The movie centers on the topic of how can international consulting firms participate in a democracy that isn't their own. The movie shows the personal feelings of the consultants for GCS and the effects GCS has had on Boilivia.

That all being said I didn't like the camera angles or the audio. The audio was inconsistent; interviewer's voice was not miked so her questions were almost impossible to hear. The camera, at times, makes you feel not a part of the action.

The movie is for anyone who watches the news or would like to consider themselves "well informed." – 8/10

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