An Unreasonable Man
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2011 | 2006

1 item from 2011

Interview: Morgan Spurlock Sells ‘The Greatest Movie Ever Sold’

20 April 2011 7:53 AM, PDT | | See recent news »

Chicago – Morgan Spurlock walked into the interview room with his special suit. The black business suit is festooned with product logos, representing the companies that financed his latest documentary, “The Greatest Movie Ever Sold.”

Spurlock, best known for his breakthrough eating documentary, “Supersize Me,” is cheekily at it again, this time exposing American marketing and advertising by literally making a film about getting a film sponsored. In fact, the full title of the “Doc-Buster” (as Spurlock calls it) is “Pom Wonderful Presents: The Greatest Movie Ever Sold.” Pom Wonderful, a pomegranate drink, paid to have the name above the title.

The film essentially follows Spurlock as he convinces the sponsoring companies to sign on, interspersed with commentary from academic luminaries like Noam Chomsky and Ralph Nader, plus film directors J.J. Abrams, Peter Berg, Brett Ratner and Quentin Tarantino, commenting on product placement in the movies.

Amazing Techni-Logo Dreamcoat: Morgan Spurlock »

- (Adam Fendelman)

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2011 | 2006

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