This should be better than it is. It is one of a run of documentaries whose subject is so emotive, like Michael Moore's documentaries that the subject often covers up the cracks and limitations of the film itself. Nick and Mark Francis's documentary exposes the fascinating and horrifying means of coffee producing that seems so innocent when you are making it in the morning unaware of the exploitation and human suffering that went into providing you with this innocent beverage.
Although portraying the inequalities that are part of coffee producing and the cheap labour that is used in order to keep process down and revenue for the coffee companies high this film still misses the mark. The poverty of the Ethopian farmers is carefully and lovingly displayed which makes this necessary viewing for anyone and especially coffee drinkers but the film is still made in a blunt matter of fact way that doesn't allow the farmers voice to be properly expressed and that is the film's disappointment
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