3 items from 2017
Viacom’s Spike TV is experiencing a shake-up ahead of its January relaunch as Paramount Network. The reorganization will see programming head Tom Zappala depart and several executives from sister channel TV Land assume new leadership roles at Spike. The two channels and Cmt are also undergoing a layoff that will affect fewer than 20 employees.
Coming aboard are Karen Cummins, who will serve as senior VP, marketing partnerships for Paramount Network and TV Land; Scott Gregory, senior VP, programming, media planning and acquisitions, Paramount Network and TV Land; and Deva Newman, senior VP, creative for Paramount Network, who will focus on scripted programming.
The moves continue the broad restructuring of Spike parent Viacom’s television division that began in February, when Viacom CEO Bob Bakish laid out his strategic vision for the media company. Key to that vision was the planned relaunch of male-skewing Spike as Paramount Network, a general-entertainment channel that would be the centerpiece of »
- Daniel Holloway
Ready for 'Dallas Cowboys Cheerleaders: Making The Team' scoop? Hl talked Exclusively with Melissa Rycroft about season 12 'surprises' and more. Plus, we have an Exclusive preview of the new episode! »
- Avery Thompson
Cmt wants to use the music drama “Nashville” to get itself on the map close to Madison Avenue.
The Viacom-owned cable network has seen year-over-year growth in the audiences advertisers covet – viewers between the ages of 18 and 49 – and the network’s executive vice president of development, Jayson Dinsmore, wants to court more people like them. Since Cmt picked up the fifth season of “Nashville” after ABC canceled it, executives saw an incredible rush of new viewers, and fortunately, they liked what they saw,” said Dinsmore. “We are attracting fans with many other interests, empowering us to broaden the aperture while still staying true to our musical roots.”
Music remains a bedrock element of the network, but its current approach shows what can happen when network executives roll out a slightly different tune. Once known as the home of the bawdy reality series “Party Down South,” Cmt has in recent months made a bid to play to a »
- Brian Steinberg
3 items from 2017
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