Once in a Lifetime: The Extraordinary Story of the New York Cosmos (2006)

PG-13  |   |  Documentary, Sport  |  7 July 2006 (USA)
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The rise and fall of the N.Y. Cosmos. The soccer team that brought Pele to America; against the backdrop of N.Y. City in the 70's.




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Credited cast:
Nesuhi Ertegün ...
Himself (archive footage)
Narrator (voice)
Clive Toye ...
Shep Messing ...
Giorgio Chinaglia ...
Peppe Pinton ...
Werner Roth ...
Jay Emmett ...
Phil Woosnam ...
Raphael de la Sierra ...
Carlos Alberto ...
Franz Beckenbauer ...
Himself (archive footage)
Rest of cast listed alphabetically:
Marv Albert ...


A look back at one of the more curious fads in American professional sports, the sudden rise and precipitous fall of the North American Soccer League, spanning its existence 1968-1984, as seen through the experience of its most famous club, the New York Cosmos. The NASL made very little impact in the US, where soccer had virtually no following, until in 1975 the New York Cosmos succeeded in signing the most famous player in the world, Pele. Attendence for Cosmos games exploded, outdrawing even the New York Giants and New York Jets of the NFL, to where exhibition games in Seattle were drawing huge crowds, and when Pele announced his retirement in 1977 his final game drew the biggest crowd to ever see a soccer game in the US. His retirement from the game began a slow but steady decline for the NASL as money issues for the league and the spending practices of the Cosmos became a running controversy. Written by Michael Daly

Plot Summary | Add Synopsis


The untold story of the team that had America at its feet. See more »


Documentary | Sport

Motion Picture Rating (MPAA)

Rated PG-13 for language and some nudity | See all certifications »


Official Sites:





Release Date:

7 July 2006 (USA)  »

Also Known As:

Fußball vom anderen Stern - Die Geschichte von Cosmos New York  »

Box Office


$1,000,000 (estimated)

Opening Weekend:

$9,805 (USA) (7 July 2006)


$144,431 (USA) (1 September 2006)

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.85 : 1
See  »

Did You Know?


Pelé declined to participate in the documentary when the producers balked at his $100,000 fee. See more »

Crazy Credits

At the end of the credits, a pair of "super fans" re-enact the Cosmos cheer. See more »


President Chimp Toe
Written by Steve Cobby and David McSherry
Performed by Fila Brazillia
Courtesy of Twentythree Records Ltd
See more »

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User Reviews

"American" Football
13 August 2006 | by (Toronto, Canada) – See all my reviews

I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.

The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.

It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.

Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?

The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.

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