According to the DVD commentary, most of the Bruce Campbell memorabilia in Jeff's room was real, including a spare Brisco County Jr. costume that Campbell owned. A few fake items, such as a poster for "The Stoogitive," were made to fill up space.
One of the townspeople named Frank makes a reference to kidnapping the blacksmith from Army of Darkness. Timothy Patrick Quill, the actor who plays Frank, also played the blacksmith in Army of Darkness (1992).
The exteriors for the town of "Goldlick" were actually shot on Bruce Campbell's property where a back lot was built with the exteriors of all of the buildings. The interior shots were all done on a sound stage.
There are many mentions and references to Bruce Campbell's other films. Examples are phrases 'sugar baby', 'groovy' and 'boomstick' along with name checking of people like Sam Raimi (director of the 'Evil Dead' trilogy).
The movie references Bruce Campbell's fake-memoir novel 'Make Love (The Bruce Campbell Way)' published in 2005 several times. On the set of Cavealien 2, the actor Bruce sits down next to after the shoot is reading "The Complete Dummie's Guide to Acting", mentioned and pictured in 'Make love' on several occasions. In Jeff's room, there is a poster for the fictitious Bruce Campbell movie 'Death of the Dead'. This movie plays a prominent role in the plot of 'Make love'. The poster as shown in the movie was originally featured as an image in the book.
Bruce's dog is named "Sam 'n Rob", a reference to the director/producer pair of Sam Raimi & Robert G. Tapert, who have worked with Bruce Campbell on many projects, including the Evil Dead series and Xena, Warrior Princess.
During the town meeting, where the Dirt Farmer and Frank are revealed to be lovers, Frank says "I wish I could quit you", which is a reference to the line "I wish I knew how to quit you" from Brokeback Mountain (2005).