This plot revolves around Bruce Campbell, who is playing himself throughout the piece being mistaken by fans for Ashley J. Williams. Due to this mistake he is dragged from his trailer park home to battle the avatar of the Chinese war diety Guan Di.
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Synopsis
My Name is Bruce is the heroic struggle of a small mining town (Gold Lick, Oregon) to rid itself of a vengeful monster. Guan-di (Jamie Peck), the Chinese god of war and protector of the dead, has been unleashed by cemetery desecrating teenagers to protect the graves of Chinese miners lost in a deadly cave-in of yesteryear.
The deadly demons mission is to eradicate all those who transgressed against the tomb (relatives included), which is virtually the entire population of Gold Lick. The inbred community has to find a solution so Jeff (Taylor Sharpe), the sole survivor of a deadly Guan-Di encounter, takes it upon himself to kidnap his idol, Bruce Campbell (Bruce Campbell), star of countless B-movie horror films, and recruit him to be their local savior.
Mortified at first, Bruce eventually goes along with Jeffs prank, convinced that its all an elaborate birthday present from his agent (Ted Raimi), and begins to enjoy the spoils of being a movie hero, including free liquor and Jeffs attractive mother, Kelly (Grace Thorsen).
But Jeffs scheme goes horribly wrong when his hero, known more for fighting directors than mythical warriors, haphazardly leads the town in battle against Guan-Di. Confronted by a monster thats not a guy in a rubber suit, and with the blood of innocents on his hands, Bruce abandons the harsh reality of Gold Lick for the sanctity of his former, artificial life.
In his ramshackle desert trailer, Bruce resumes the daily grind of genre sequels, poor housekeeping and cheap whiskey, but a gut-wrenching call from his biggest fan, Jeff - now forced to take on Guan-Di alone - prompts the actor to re-evaluate his destiny.
Against his better judgment (and the angry citizens of Gold Lick), Bruce returns to defeat Guan-Di, save Jeff, and snag his hot mother. In the climactic, mano-a-monster, Bruce tries to rise above the miserable, off-screen schmuck that he is and become a heroin real life.
Be afraid, Gold Lick be very afraid.
[from official website synopsis]
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