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News for
Fuck (2005)

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1 article from 2006

Marketing Dilemma: How To Promote a Film Called 'F***'?

1 November 2006 | From Studio Briefing | See recent Studio Briefing news

How can a studio promote and market a film whose title is the F word? That is the challenge facing ThinkFilm, which is releasing F**k the movie in New York and Los Angeles on Nov. 10 before expanding it. Bloomberg News quoted ThinkFilm's marketing chief, Mark Urman, as describing his quandary this way: "Newspapers, unless they are alternative weeklies, cannot print the word ... and movie theaters cannot put the title on a marquee." Another complication facing the company -- the title of the movie would also force the MPAA ratings board to issue an NC-17 rating; ThinkFilm has therefore decided to release it unrated. However, Mark Cuban's Landmark Theatre Corp. has reportedly agreed to exhibit it in 57 theaters in 23 markets.

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1 article from 2006

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