Moviegoers stuck with the familiar during the Easter holiday weekend: Blades of Glory
and Meet the Robinsons
, the previous weekend's top two, once more rose to the top at the North American boxoffice, while Ice Cube
's comedy sequel Are We Done Yet?
received the warmest reception of the weekend's newcomers.
The R-rated Grindhouse
, with a running time of more than three hours, provided the biggest surprise of the weekend. The exercise in low-rent, '70s nostalgia from directors Robert Rodriguez
and Quentin Tarantino
had been expected by many to dominate the frame, but the Weinstein Co.
Films release opened at a tepid No. 4, attracting just $11.6 million. Rounding out the new releases, the horror pic The Reaping
took fifth place with $10.1 million, while 20th Century Fox
's family movie Firehouse Dog
snuck into 10th place with just $4 million.
"It was one of those great weekends for incumbents," Buena Vista
Pictures Distribution president Chuck Viane
Buoyed by strong holdovers, overall business for the top 10 films was up nearly 9% over the comparable weekend last year, when 20th Century Fox
's Ice Age: The Meltdown
, in its second weekend, dominated the charts with $33.8 million, while Sony
Pictures' The Benchwarmers
and New Line Cinema's Take the Lead
were the top two new releases.
The PG-13 Blades
Pictures' release of the DreamWorks
Films comedy starring Will Ferrell
and Jon Heder
, demonstrated definite stamina, falling just 30%. Its weekend take of an estimated $23 million, following strong daily showings during the week, brought its collective purse to $68.4 million.
"It's always great to have the No. 1 film two weeks in a row," DreamWorks spokesman Marvin Levy
said, "but it only happens if you have a film that the audience is really enjoying." In its second weekend, the movie expanded to the over-25 audience, DreamWorks reported. "And we're in good shape to keep gliding along on our skates," Levy said of the comedy, produced by Ben Stiller
's Red Hour Films
and directed by Josh Gordon and Will Speck.
Playing to the family audience, Buena Vista's G-rated animated Robinsons, directed by Stephen J. Anderson
, hung in strongly as well, falling just 32%. Its estimated weekend take amounted to $17 million in 3,435 theaters, bringing its cume to $52.2 million.
Like Blades, Robinsons took advantage of spring vacations and built during the week.